iCompass is a Place-Based Traveler Information and Emergency Management System - a
sophisticated combination of software and hardware developed for use in Rest Areas, Welcome Centers and other locations on highways and interstates roadways and toll roads. The iCompass software infrastructure offers a fully DOT funded products and services and offers a unique add-on enabler of highway sponsorships of these signs within the right of way highway
signs, as well as on various platforms including monitors, interactive displays, mobile phones, Wi-Fi access points and more. It provides relevant traveler information and engagement tools that draw attention, provide useful place-based and time-based info and get used. Also included are mobile data gathering and critical information dispersal features and equipment for use in emergency management / homeland security situations. The system contains
methods for monetization via sponsorship and advertising if desired.